Under the circumstance of a market economy, the safe industry in China has entered a fast lane of development. The pace of development of the safe industry in our country far exceeds the pace of development of the national economy and has become an extremely developed industry. On the one hand, safes, as mass consumer goods, continue to have ample market space under the conditions of rapid improvement of people's living standards and rapid development of housing construction; on the other hand, consumers' demands are getting higher and higher, which prompts safes to function Diversified development. So, the current status of the safe industry is how?
First, the product design by the living security products to home necessities transition
In recent years, the annual appraisal of China's furniture industry, safes have been listed as China's fashion furniture ranks. At the same time, safes products are constantly developing high-tech intelligent management capabilities for monetary money, valuables, important documents, collections of treasures, personal items and other important special protection items, can achieve safer and more intelligent storage and management, Has become an essential household products in human life and family.
Second, the brand culture to lead a new concept of life
With the change of people's life concept and the pursuit of quality of life, more and more people choose smart home to experience a more comfortable life. Safe not only acts as a container for theft, but also acts as a furniture, the emergence of safes, not only conforms to the trend of technological development, but also take into account the needs of human design. To practical, and humane-based safes, make good use of storage space for the indoor space to create unlimited possibilities, both for people to provide a comfortable, safe, convenient and efficient living environment, but also represent the green, Health, high-quality concept of life passed to consumers, leading the trend of new life philosophy.
Third, to adapt to the era of new marketing methods
With the rapid development of internet insurance business, its operation mode has gradually diversified. The safes companies according to their own characteristics, through the use of company websites, online store, offline platform and third-party e-commerce platform and other forms of Internet safes marketing. At present, with the popularization of the Internet and the intelligent safes, the new marketing methods such as platform construction, channel expansion, customer resources and big data precision marketing have become the hotly-branding brand communication methods and product marketing models of major businesses.
Technology continues to progress, the concept is constantly updated, both safe with the times, or the deep penetration of smart home, are based on human life can be more convenient and healthier for the purpose. What the future safe industry will have a breakthrough, what kind of innovation, we will wait and see.